Magazine layout design
Various features I designed and art directed for State Farm’s Onboarding magazine.
Each feature had its own unique look and feel based on the subject matter, but maintained the design principles of the State Farm brand.
This magazine insert is part of State Farm’s onboarding magazine and is meant to be saved in the glove compartment of your vehicle, to help you through the steps you need to take when you’ve been in an accident.
This catalog was included as a special issue with the Statesman Journal Newspaper in Salem, Oregon.
I wanted to visually capture the childlike magic of the holidays. For the background I layered doodles, paper textures with a minimal pastel palette. I used an image of a child in snow gear to anchor the overall cover with a focal point of bright color, but also to show a fun, happy and playful child.